Finally the answer to my prayers! UK-based Illamasqua will be arriving in America later this month (for some background on the brand, check out Illamasqua: Unleash Your "Alter-Ego")! On July 31st, Illamasqua will launch at the new Sephora location opening in NYC at 5 Times Square. By the end of October, you will be able to find their products in 26 Sephora stores across the country. Two hundred products will be available, each sure to captivate Illamasqua's overseas audience.
This launch is going to be huge! I have been intrigued and fascinated by the line ever since I was introduced to it, and the artistic images are a sight to behold. I have come so close on many different ocassions to ordering through the website, but I kept putting it off because I just didn't know what to purchase! The one frustrating element of the Illamasqua site is that their swatches are not very descriptive. It is difficult to get a real feeling for the colors. In general, unless I have seen a product in person and know what to expect, I refrain from ordering it online. It will be quite satisfying to finally be able to test out the different products and colors in my quest to determine exactly which ones might unleash my "alter-ego." I am anticipating a very large turnout for this launch. I might just have to camp out to make sure I can get a peek at the goods!
*Image credited to the Illamasqua blog