NEW Bobbi Brown Illuminating Finish Powder Compact Foundation SPF 12

I was really excited to read about a NEW foundation from Bobbi Brown, the Illuminating Finish Powder Compact Foundation SPF 12. Though I haven't yet tried one of her foundation formulas, I have certainly been interested. In this post, I thought I would share some details of the new product with you all.

Illuminating Finish is described as an easily blendable soft, creamy powder foundation. It contains a combination of Coco-Glyceride and spherical powders, and the formula, though lightweight, provides buildable coverage and can be applied wet or dry (interesting!). The product is said to provide a flawless, radiant finish due to the formula's reflective pigments, and minimizes the appearance of pores, fine lines, and wrinkles.

The level of coverage is described as easily adjustable, and these are the application suggestions:

Sheer coverage - dust on with a powder brush

Medium coverage - apply with a puff or dry sponge

Full coverage - smooth on with damp sponge

Bobbi says: "It's taken me more than five years to create this foundation. I tested it at shoots, on models, friends and my team until I got it just right. Applied wet or dry, it evens out your skin and gives it a brightness that lasts all day - in any kind of lighting. And because it's so finely milled, it looks incredibly natural."

Illuminating Finish comes in 20 shades and retails for $40. It is available now at Bobbi Brown counters and www.bobbibrown.com.

I wonder how this foundation would perform on slightly acne-scarred skin. Food for thought! Will you try?

Break Out In Color: Bobbi Brown Color Strips Collection

Bobbi Brown introduces the Color Strips Collection, comprised of three palettes (including one neutral) to dress up your eyes, lips, and cheeks in an array of beautiful colors. Each palette contains five eyeshadow shades and three shades of Pot Rouge.

Bonfire

Orchid

Aquamarine

The Color Strips Collection will be available at counters in March 2010, and each palette will retail for $60.

Bobbi Brown Introduces Pretty Powerful Tuesdays Tweetstakes!

The Bobbi Brown team has announced an exciting new campaign, Pretty Powerful Tuesdays. Starting tomorrow, January 26, and going on every Tuesday until March 30, between 12:01 AM and 11:59 PM, tweet to @AskBobbiBrown and tell them why Bobbi Brown Cosmetics makes you feel "pretty powerful." Your tweet serves as an entry in to the "tweetstakes," and gives you a chance to win a variety of Bobbi Brown products. For your entry to count, you must use the hashtag #prettypowerful at the end of your tweet. Every week four winners will be chosen at random to receive some Bobbi Brown goodies (prize packs are valued at $130). All tweets and retweets must be made during the aforementioned time slot to be entered into the contest.

Each winner will receive a Direct Message from the Bobbi Brown Twitter account. There is no limit to the number of tweets and retweets an individual can submit, but each person is only eligible to win a prize once.

The tweetstakes is only open to residents of the US, and each individual must be at least 18 years old. See here for more information on the Pretty Powerful Tweetstakes.

Good luck and have fun!